ETH-X Canada App Concept
I developed the concept for ETH-X, a Canadian-based fashion app designed to empower consumers to make more ethical and sustainable choices. The app allows users to scan barcodes or search for their favourite fashion items to instantly view sustainability and ethics ratings. ETH-X emphasizes Canadian talent, spotlighting designers like Dime and Spencer Badu, while also including international brands commonly found in the Canadian market. The goal is to bridge transparency in fashion with accessible technology for everyday shoppers.
PROBLEM & SOLUTION FRAMEWORK
