KOTN HOLIDAY SOCK SHOP FW24
Role: Graphic Designer
Deliverables: Campaign Branding, In-store Signage, Retail A-Frame, Branded Giftwrap + Giftpaper, Branded Coffee Cups, Cookie Sleeves
Deliverables: Campaign Branding, In-store Signage, Retail A-Frame, Branded Giftwrap + Giftpaper, Branded Coffee Cups, Cookie Sleeves
As part of Kotn’s FW24 seasonal rollout, I led design and branding for Kotn's Sock Shop activation, which elevated socks as a hero product within the holiday in-store experience. The project extended the campaign across physical touchpoints, reinforcing product storytelling through both display and activation-based design.
The Sock Shop included branded packaging and gift-wrapping collateral, alongside in-store signage and printed assets that supported a series of experiential moments, including a complimentary hot chocolate station, cookie cart, and calligraphy gift tag activation at the Ossington flagship in Toronto.
The work focused on building a cohesive festive system that integrated product, environment, and customer experience while maintaining alignment with Kotn’s visual design language.
