KOTN IN-STORE GIFT BAG REDESIGN
Role: Graphic Designer
Deliverables: Gift Bag Design + Concept/Moodboard
Deliverables: Gift Bag Design + Concept/Moodboard
The proposed refresh began as a tactical question of streamlining the production of Kotn's retail assets. However, as the business continues to scale and the demand for refreshed in-store signage grows, I saw an opportunity to revisit our in-store marketing workflow. So I worked with relevant stakeholders to develop and execute a thorough, research-backed, replicable, and defensible framework to increase foot traffic and conversion (see the proposal and before-and-after comparisons below).
