KOTN IN-STORE MARKETING STRATEGY REFRESH
Role: Graphic Designer
Deliverables: Sandwich Board (A-Frame) Strategy and Redesign, In-store signage Strategy and Redesign
Deliverables: Sandwich Board (A-Frame) Strategy and Redesign, In-store signage Strategy and Redesign
The proposed refresh began as a tactical question of streamlining the production of Kotn's retail assets. However, as the business continues to scale and the demand for refreshed in-store signage grows, I saw an opportunity to revisit our in-store marketing workflow. Thus, I worked with relevant stakeholders to devise and execute a thorough, researched, replicable, and defensible framework to increase foot traffic and conversion (see proposal and before-and-after comparisons below).
SANDWICH BOARD (A-FRAME) BEFORE AND AFTER SAMPLE
IN-STORE SIGNAGE BEFORE AND AFTER SAMPLE
