TOUGH GUYS, SOFT SWEATERS
Role: Graphic Designer
Deliverables: Meta Ads, Retail A-Frame, Homepage Design 
Contributed to the design and execution of Kotn's FW25 "Tough Guys, Soft Sweaters" campaign, featuring actor Danny Trejo. Built around the contrast between Trejo's tough on-screen persona and the softness of Kotn's knitwear, the campaign positioned comfort as a defining strength rather than a contradiction.
Working within Kotn's established brand system, I developed campaign assets across digital and print touchpoints, ensuring a cohesive visual identity throughout the product launch. The design emphasised bold typography, clean layouts, and an editorial approach that kept the storytelling and product at the forefront.​​​​​​​
CREDITS
Talent: Danny Trejo
Creative and production: Bynk Media
Photography: Othello Grey
Video: Steven Tsinokas
Styling: Christian Geigel
Graphic Design: Dominique Paul
*The work below features campaign imagery designed as part of a larger integrated rollout across print, email, social media, and eCommerce channels.
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