Tough Guys, Soft Sweaters / FW24
Our FW25 sweaters are here. To launch the collection, we asked Danny Trejo—the toughest guy we know—to wear them.
Talent: Danny Trejo
Creative and production: Bynk Media
Photography: Othello Grey
Video: Steven Tsinokas
Styling: Christian Geigel
Graphic Design: Dominique Paul
*The work below features campaign imagery designed as part of a larger integrated rollout across print, email, social media, and eCommerce channels.
