Kotn Tefnut Collection/SS25 Campaign
A collection of utilitarian-inspired silhouettes, crafted from 100% paper-touch cotton, made for the modern explorer.
Lightweight and naturally breathable, this six-piece collection is built for longevity and rooted in practicality, designed to accompany you through every journey—whether close to home or around the world.
The campaign, shot in the White Desert, Egypt required an accompanying flight of deliverables, including meta ads (static & video), in-store signage, and an online editorial.
Meta Ads
In-store Signage
